Usability is a critical element in the success of any web application. Users
are demanding increasingly intuitive websites and business applications that
provide easier, faster access to higher quality information. Our people and
our processes are deliberately organised to place usability at the top of
our application development priorities. Designing with the end user in mind
ensures that we create high-quality designs that are easy to use and
With over 12 years of internet and design experience and a drive to develop
projects that are unique and accessible, we work in partnership with the
client from day one to offer our experience in building large scale dynamic
websites with the focus on usability, accessibility and design. Accessible
websites also have a distinct advantage by improving their chances of being
discovered by search engines, being easier to manage, increasing
compatibility with new browsing technologies, decreasing download time and
enhancing the usability of the site.
The Design Process
Creative digital design is at the heart of all of our work. As the majority
of our work is focused on the delivery of dynamic, database driven
web-applications, we have extensive website design capabilities and
understand how to take corporate identities and bring them alive on the web.
This means understanding existing identities and branding and then
developing them into engaging and visually rich website designs.
At BMN, there are 5 main areas we take into consideration during the design
process. These are:
1. Your Company Profile
We start with a short, honest synopsis of your company including:
- What your organisation does
- How long you have been established and how many staff you employ
- What your niche market is
- How you fit in to your industry sector
2. Your Aims
Good design can have a huge influence on the success of a company's
marketing strategy - but in order for success to be ensured, clear goals
must be set. Our design brief can help to clarify your thoughts and can
indirectly help to find flaws in what was initially thought a solid idea.
For example, is the purpose of the site to:
- Generate sales?
- Encourage enquiries?
- Gain newsletter subscribers?
- Obtain information from your audience?
- Encourage them to tell a friend?
3. Your Target Audience
Next we detail your primary, secondary and tertiary audiences. At this
point, it is valuable to know if you are looking to consolidate your
existing client-base or appeal to new markets. Demographic figures about
your audience are also detailed which may include:
4. Your Budget and Timescale
Even if only a ball-park figure can be provided, a budget expectation will
give our designers a good idea of the type of solution they will
realistically be able to provide. Timescale is also an important
consideration. Knowing about a specific deadline that has to be met helps
everyone keep the project on track straight from the start.
5. Design Examples
Finally, we look at examples of what you consider to be effective or
relevant designs. This may include current marketing materials – even if
their purpose is to explain what you don't want from your website. If there
is a design style that you particularly like or dislike - then we will
capture this in the brief too. Knowing what you don’t like is just as
important as know what you do. When examining existing design examples,
items that will be considered include:
- Quantity and quality of text
- The atmosphere that particular designs create
For further examples of our work, please go to Our